$599/month – Multi-Format Search Engine Marketing Implementation
Our Google Search Ads service provides comprehensive campaign development, implementation, and optimization across Google’s advertising ecosystem. This strategic approach to paid search delivers high-intent visibility at critical decision points in the customer journey, complementing other marketing channels to maximize SERP dominance and conversion opportunity.
Core Technical Components & Deliverables:
1. Campaign Architecture & Strategy Development
- Comprehensive keyword research using advanced competitive intelligence tools
- Search query intent analysis for strategic keyword categorization
- Campaign structure development optimized for Quality Score enhancement
- Ad Group segmentation based on semantic relevance clustering
- Negative keyword implementation to prevent irrelevant traffic
- Bidding strategy selection aligned with ROI objectives
- Budget allocation modeling based on conversion potential
- Dayparting strategy optimized to conversion time patterns
- Device targeting configuration based on performance data
2. Ad Creative Development & Testing
- Responsive Search Ad creation with multiple headline/description variations
- A/B testing framework for continuous creative optimization
- Ad extension implementation including:
- Sitelink extensions
- Callout extensions
- Structured snippet extensions
- Call extensions
- Location extensions
- Price extensions (where applicable)
- Dynamic keyword insertion for ad relevance enhancement
- Landing page alignment for conversion rate optimization
- Multi-format ad development including Call-Only, Map Ads, and Performance Max
3. Advanced Audience Targeting & Refinement
- Geographic targeting with radius and zip code precision
- Demographic segmentation including age, gender, and household income
- Audience interest targeting using Google’s affinity and in-market segments
- Customer match implementation for existing client remarketing
- Similar audience development for prospecting optimization
- Device-specific targeting optimized for conversion performance
- Remarketing list implementation for search ads (RLSA)
- Combined audience targeting leveraging Boolean logic for precision
4. Cross-Network Expansion & Integration
- Google Display Network extension for broader reach
- YouTube ad integration for video search engagement
- Performance Max campaign development leveraging Google’s AI-driven placement
- Local inventory ad implementation (for retail businesses)
- Shopping campaign setup (for e-commerce businesses)
- Discovery ad development for Gmail and Discover feeds
- Cross-channel attribution modeling for holistic performance assessment
5. Analytics & Performance Optimization
- Conversion tracking implementation across primary and micro-conversions
- Custom analytics dashboard development with KPI visualization
- A/B testing program for continuous improvement
- Bid adjustment optimization based on performance data
- Quality Score improvement strategy implementation
- Regular search term analysis for negative keyword refinement
